Insignal Vs Google Analytics

Insignal is not meant to be a Google Analytics replacement, and we do not recommend that you pick one over the other.

At Insignal, we're huge fans of Google Analytics and we use it on a daily basis, and most of our customers do the same.

Insignal is built to give added depth to the insights you get from Google Analytics: using them together, you can answer questions about the behaviour and needs of your users that Google Analytics alone can’t ever answer for you.

Because the two tools are fundamentally different.