How does eye-tracking heatmaps work?

With our new beta feature, we are introducing eye tracking for heatmaps. And no we don't use the camera to do that.


Using machine-learning we are analyzing data about mouse movements and clicks to map an estimate of where the user is looking at. By doing so, we are able to generate a predicted model of where your users are spending most of the time looking at.


NOTE - Eye-tracking heatmap is a beta feature and following safety guidelines, we add the results in a common heatmap without specifically mentioning it or exposing this particular data. We are working on the legal aspect to bring forward this data separately soon.


In case of further queries, kindly drop us a mail on hello@insignal.co